8digit Creative
All updates

Every brand plans in its own time zone

Post dates and times now use the brand’s time zone, wherever the brand is, and every scheduled time shows it, like 12:00 PM EDT.

Edit post for Synthetic Studio: the Date & time EDT field shows 10/03/2026, 12:00 PM, with the note This date has passed. Pick a new date to reschedule.

Times show their zone

The editor, the approval summary and Past date follow the brand’s time zone, so a team in another city reads the same plan.

Approve this version? for Synthetic review · Ready, scheduled Sat, Oct 3 · 12:00 PM EDT, Image format, Media v1 and Caption v1.

Change it in Brand settings

Brand photo is now Brand settings, with the brand’s time zone. Posts keep their dates and times in the new zone.

Brand settings · Synthetic Studio with the brand photo, a Time zone list set to America/New York and a Save time zone button.

Also improved

  • New brands start with your device’s time zone, picked from a list.
  • Comments, approvals and Activity show times in your own time zone.
Open Planner
Every brand plans in its own time zone · Planner